Why
What predicted a subscription was intent. People who arrived with a real credit problem converted at 8.2%. Everyone else converted at 0.86%.
The idea
A free weekly draw, framed as a movement. Comment on a creator’s reel, sign up, and if you win, Oolka pays off your overdue.
What I built
I built the platform: the “Abki baar 800 paar” header, a propaganda-collage system with APPROVE and REJECTED stamps. It ran for a month gaining an unprecedented amount of organic users.
Aligning and taking 25 reels live, all in one day.
The result
6.5Mviews on the campaign’s reels
99,833likes
36,673comments
- Overdue loans
- 16cleared through the draw