(01) The work · 8 cases · 5 companies
Every case on one page.
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0-1 Brand building, growth & AI tools.
32K → 161Kfollowers on Instagram InstagramJourney from 32k followers to 161k, but make it fast. Read the case 16overdue loans cleared Mission 2027Free weekly draw, 6.5M views and 16 overdue loans cleared. Read the case ~386Mviews on the ads I ran Partnership adsFrom brand to growth ads, and a quarter of the subscriptions by September. Read the case 2,768creators in one place Creator VaultIdentifying, solving & automating internal workflows. Read the case -
Eight brands. Two continents. One person. For real.
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Creatives have numbers, fucked around and found out.
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Do more, mess up, have the most impact.
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0-1 for social media.
The numbers
Creators I scouted, briefed, made scripts with, ended up making a big dent.
about that many, on the ads I ran at Oolka, to 18 October 2026.
Hit rate54%of my partnership-ad creatives won their week, against 42% across Oolka’s partnership ads.
Staying power23%were still winning 60 days later, against 8% across Oolka’s partnership ads.
By September26%of the subscriptions from Oolka’s Meta ads came from my creatives, four months after I started on growth ads.
September’s new partnership ads57%of their subscriptions came from mine. Mine were 18% of them (48 of 262).
Mission 20276.5Mviews on the campaign’s reels, with 99,833 likes and 36,673 comments. Sixteen overdue loans cleared.
(03) Contact
Have a brief?
Open to conversations with in-house brand teams and agencies.