Brand Strategist at OolkaPortfolio 2022–2026India · IST
I scout creators, write their scripts and read what the numbers say. At Oolka, the creator ads I ran have drawn about 288 million views.
Creators I scouted, briefed and re-booked, counted with Meta’s Views, the same number Instagram shows. Twelve of them, below, carry about half of it.
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Mission 2027Same face, new hook.
Creators who had won before were about five times as likely to win again. So I built the engine around bringing them back.
Read the Oolka case study →on the creator ads I ran at Oolka.
of my creatives won their week, against 34% across the account.
were still winning 60 days later, against 6%.
won again, against 29% for returning creators across the rest of the account.
of the account’s subscriptions came from my 3.9% of its creatives.
views on the campaign’s reels, with 99,833 likes and 36,673 comments. Five winners had their loans paid off.
A free weekly draw, framed as a movement rather than a contest. Comment on a creator’s reel, sign up, and if you win, Oolka pays off your loan. I built the platform, from the “Abki baar 800 paar” header to the stamps.
An Independence Day platform. Protest posters where red marks the system’s sins and blue marks Oolka’s answer. Chosen over 12 other concepts.
See the posters →
(05) Contact
Open to conversations with in-house brand teams and agencies.