The client
Bounce Up, a family entertainment centre opening on Ambli-Bopal Road in Ahmedabad. Trampoline park, bowling, arcade, VR, toddler zone. Thinking Pixel had the 360 degree launch, and print in the Ahmedabad Times, the Times of India’s city edition, was the anchor.
The diagnosis
A parent who sees that ad has exactly two questions.
Where is it, and what does it cost.
Those answers lived in two different places. Pricing was on the brand’s own page. Location was on Google Maps. A print ad gives you one touchpoint and no way to branch, so whichever one you printed, half the readers were left with the wrong answer and no route to the other.
Nobody had raised this. There was no QR in the plan at all.
The idea
Put a Linktree behind a QR code and print the code.
One scan, both answers, no decision forced on the reader at the moment of curiosity. The aggregator does the branching that a static print ad cannot.
Selling it
The idea needed two rooms, not one.
First internally, to the co-founder of the agency. He approved it and then sent me to pitch the client directly, because making it work meant Bounce Up buying a Linktree subscription.
I pitched the client. They approved it and bought the annual plan.
The result
Print to digital attribution is the hardest thing in advertising to measure, and this one measured itself. Every one of those was a reader who saw a newspaper, took out a phone, and scanned.
What happened next
The idea outgrew the brief it was built for.
- Bounce Up added their Google review link into the same Linktree
- They printed the QR and mounted it across the physical premises, turning a print-response mechanism into an in-venue review collection system
- They reused the same QR in every newspaper ad that followed
- It is still running today, three years on
The venue now sits at 4.7 stars across 3,813 Google reviews. The collection route feeding that is the one built here.
Also at Thinking Pixel
- Yera Glassware — social media decks. Yera launched in 1958 under Alembic, one of India’s oldest industrial houses, and held over 60% of the Indian glass tableware market at its peak.
- Damodardas Jewellers, Vadodara, founded 1940 — creative development for the Mother’s Day campaign.
- A football turf — social media deck.