The setup
Digi Periscope is a five person ecommerce and Amazon marketing agency in Ahmedabad, with a client book split between American consumer brands and Indian ones.
I joined at 22 and ran the social function. Not part of it. It.
The book
Social, all mine
| Brand | Market | Category |
|---|---|---|
| VoilaVe | US | Skincare and beauty |
| C60 Evo | US | Supplements |
| Origami Craze | US | Craft paper |
| Diamond Domain Jewellery | US | Fine jewellery |
| Schon Skincare | India | Skincare |
| Menoplay | India | Menopause health |
| (vinyl sticker business) | India | Ecommerce |
| Digi Periscope | India | The agency’s own |
Meta ads
Dallmann Confections (US, artisan chocolate) · Diamond Domain Jewellery · C60 Evo · Pichwai (India, devotional art)
Eight social accounts and four ad accounts, run in parallel. A San Diego chocolatier and a Nathdwara Pichwai brand inside the same week.
How it actually worked
Every account was mine end to end. I wrote the strategy decks, built the content plans, defined the feed aesthetic, and ran the calendars. Graphic designers came in at production, executing against what I had already specified.
Diamond Domain Jewellery I ran entirely alone, from ideation through content planning to making the content itself.
Removing my own bottleneck
For the last five months I generated the imagery myself with AI and handed it to the designers with only the text left to place.
That was not a tooling preference. Design capacity was the constraint on how much content eight accounts could ship, so I took the constraint out. It is also where the AI-native way I work now began.
Beyond the content
- New business. I built pitch decks for the agency. One helped close a client. They already knew the agency socially, but the plan and the deck I wrote is what finalised the trust.
- Amazon reporting. Built the Amazon ads reports for three of the agency’s clients.
- Influencer. 4 barter collaborations completed and 15 collaborator agreements secured.
The numbers
- Brands run
- 10across 2 markets
- Accounts
- 8 + 48 social, 4 Meta ads
- VoilaVe audience
- 300K → 320Kfollowers during my tenure